What even is networking? Believe it or not, you do it all the time. Like I always say, “ABC - Always Be Connecting.” When you talk to friends, family, coworkers, anyone, about business, you’re networking.
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Networking is a skill that needs fine-tuning. It’s not about having a drink and chatting with someone. Or handing out business cards without following up. It’s about meeting people and building relationships that will be mutually beneficial for everyone. But there are some mistakes you could be making that might be keeping you from maximizing your networking efforts.
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Businesses don’t grow all on their own. They need strong connections to the community and other businesses to level up. How do you do get there? Through networking. A lot of emphasis is placed on social media networks, and they work. But you need more than digital connections to level up your business.
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We’ve made it through a pandemic, but everything is not quite back to how it once was. And networking is one thing that will probably be forever changed. Since we spent an entire year limiting contact with others, a lot of networking opportunities that were usually done face-to-face were moved to online platforms. This opened up opportunities for businesses, business people, and organizations that were primarily local, to expand their reach to places they might not have imagined before.
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A community is not a network of unrelated people that you contact occasionally when you need something. Community is built by making connections between people who meet each other’s needs, while also building a sense of trust and belonging among them. The focus is on building relationships above all else. So, with that in mind, let’s discuss how to create community through networking.
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Psychologists have known for years that there are different kinds of intelligence. Connectional Intelligence (CxQ) is considered the latest form of intelligence identified by Saj-nicole Joni and Erica Dhawan. It is defined as “the capability to consistently deliver transformative results by harnessing the value of relationships and networks.” And is considered the key to achieving success in modern times.
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Pre-pandemic, we could attend face-to-face networking events without a care in the world. But, even back then, the world was becoming increasingly more digital. Webinars were becoming more commonplace, and many were making connections on social media. Now, with social distancing guidelines in place, digital networking has become the only viable way for many to continue networking. Luckily, networking in the virtual world is very similar to traditional (face-to-face) networking in the real world, only with some minor nuances.
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If you ask any successful entrepreneur for a list of business tips, networking will likely be near the top. I’ve spoken to many budding entrepreneurs about their networking experience, and a lot of them report a similar experience. Specifically, they start by attending every networking event they can, regardless of the people attending or the type of event. But as they start to build up their connections, they find the need to become more intentional about how and with whom they network.
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